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Main » 2014 » September » 5 » The incredible aging demographic
07:42
The incredible aging demographic

Let me put it on the line - LFR and Flexible raid sizes are the most important raiding experiences currently available in World of Warcraft, and the upcoming Mythic 20 person raid difficulty is an atavism, barely even an appendix, that only a vanishing few players will experience when it is current. It exists for a sense of achievement and prestige that only a few players really have the time for anymore, and every year, that group of players gets smaller.

The reason for this is simple - as Tom Chilton put it, the demographic is getting older over time. People like me who played for the raid game back in classic are older. They have jobs, kids, schedules that don't permit the kind of time investment hard modes currently demand, the kind Mythic will demand. And it's not that you can't do cutting edge raiding in, say, six hours a week. I'm not arguing that you will have to put in 20 hours a week to do Mythic. I'm arguing that even scheduling one or two nights a week and being there reliably is actually really hard when you have other commitments that can often demand your time on a moment's notice - in essence. being able to go when you want/need to raid instead of when the group is scheduled to go is a huge boon to that aging demographic. For all the elitism, all the sneering, and all the slurs directed at the LFR player base, the feature allows people who love raiding but who can no longer commit to scheduled WoW play a place to do it.

Source

 

Going back to the subject of 10 years, and talking about changes in the subscribership, different playstyles and different expectations, have you seen a shift in your demographics?

Chilton: We certainly have. Our demographic has gotten a lot older over time. A lot of that is because we have a lot of players who’ve been with us for 10 years, and now they’re 10 years older than when they first started playing. Our age has shifted up over the last 10 years.

That has interesting implications in that essentially the playerbase becomes more casual over time. As people get older and have kids and careers, they have less time to spend on playing the MMO.

It definitely influences how we evolve the content and trying to make sure that there are good ways to engage with the game that aren’t massively time-consuming.

Source

Category: World of warcraft news | Views: 350 | Added by: Cheiee | Rating: 0.0/0
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