Here at Blizzard, we often talk about what we’re trying to build with the fiction of the Warcraft universe. The phrase “Hero Factory” frequently comes up across all of our franchises. We want the players to feel like heroes.
The primordial soup that creates heroes never tastes of rainbows -- it’s a lumpy gumbo of suffering and evil. Heroes are born from darkness, because we desperately need someone to light the way.
It’s an unfair world that cries out for heroes. To bring order out of chaos and justice to the downtrodden is the hero’s call. Is it any wonder that Azeroth is an unfair place? It’s monstrously unfair. And it’s going to stay that way.